01
Synthetic people or voice
Does the work depict a real or invented person using generated image, voice, or likeness?
The Third Asset · Verified 18 August 2026 · Review due 18 September 2026
Creative velocity needs a governance operating system.
Move from an argument about AI risk to a decision record your creative, legal, rights, data, and operations teams can actually use.
Browser-localNo accountNo data transmissionExportable brief
Interactive workbench
Campaign exposure map
Answer six gating questions. “Unknown” is treated as an unresolved control—not as a safe answer.
Lifecycle stage
02
Endorsement or testimonial
Could an audience reasonably read the content as a person’s experience, opinion, or recommendation?
03
Third-party training inputs
Were client, creator, licensed, confidential, or scraped materials supplied to an AI system?
04
Generated music, style, or performance
Does the output imitate a recognizable artist, voice, composition, recording, or protected character?
05
No audience-facing disclosure plan
Is there no tested decision for when, where, and how synthetic or sponsored content will be disclosed?
06
No post-launch monitoring
Is there no named owner for complaints, misuse, impersonation, takedowns, or material output changes?
Operating model
Governance becomes an asset when it is reusable.
Intake
Capture use case, people, inputs, vendors, claims, territories, and distribution before production.
Decision rights
Assign who can approve, pause, remediate, document, and release—by risk, not hierarchy alone.
Evidence
Attach permissions, source records, tests, disclosures, approvals, and vendor terms to the decision.
Monitoring
Watch for drift, misuse, complaints, platform changes, and incidents after the campaign ships.
Important boundary
This tool produces a structured issue-spotting brief. It does not determine legality, clear rights, replace counsel, or guarantee regulatory compliance. Scores are workflow triage—not a validated risk model.
Primary source layer
What the workflow is anchored to
Links go to the issuing U.S. agencies. Verify current law, jurisdiction, platform rules, and contract terms for the actual campaign.
16 CFR Part 255 — Endorsement Guides ↗
Truthful endorsements, material connections, virtual influencers, and clear disclosures.
16 CFR Part 465 — Reviews & Testimonials ↗
The final rule addresses fake or false reviews and testimonials, including specified AI-generated material.
U.S. Copyright Office: Copyright and AI ↗
Primary reports and guidance on digital replicas, copyrightability, and AI training.
NIST AI 600-1: Generative AI Profile ↗
Voluntary cross-sector risk-management actions for generative AI.
Connected product layer